I’m a journalist and online content strategist who specializes in the creation of B2B marketing material for tech and finance companies.
The advent of the Internet era in tandem with the incessant evolution of online search algorithms has made the creation of quality content all but indispensable for a successful B2B marketing strategy.
Tech and finance companies in particular need to develop clear, engaging content that can provide them with an authoritative online presence, while also effectively communicating the benefits of their products and services to prospective clients.
My core aptitude as a professional writer is the conversion of challenging technical material into accessible and compelling content, in order to help businesses to shore up their online presence and generate more sales leads.
I combine the technical writer’s ability to clearly communicate complex information with the flair and persuasiveness of a commercial copywriter.
I acquired my technical writing skills during a varied career as a freelance journalist contributing to leading online business and trade publications, including Asia Times Online, The Beijing Review, CleanTechnica, Market News International, MINING.com and Renewable Energy World,
Past and present clients include:
Asian Development Bank
Engineering Education Australia
Jones Lang LaSalle